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Katey attends school in the Game, a converted mall designed by corporations, which have become the major funders of education. The companies constantly monitor students on camera and online in hopes of finding teens they can “brand” to help promote and sell their products. Everything in the Game is about being connected, being cool, and staying on top of the latest trend. Unlike most of her peers, Katey isn’t eager to be branded and does the bare minimum to remain a player; as a result, she’s intrigued by a group called the Unidentified who seem to be inviting the students to break out of the controlled and controlling system based on popularity and consumerism. But her very interest in the Unidentified—she’s the first to pay attention to what they are doing, and curious about who they are—attracts sponsor attention. Katey and her mom are struggling financially, and she accepts the sponsorship only because it comes with economic benefits. Suddenly the Unidentified are being exploited by sponsors as the next big fad, even as Katey discovers they may not be as radical as they originally appeared. This timely novel combines a mystery (who is behind the Unidentified?) with exploration of provocative issues of privacy and consumerism in a story set in a believably not-too-distant future. ©2010 Cooperative Children's Book Center

CCBC Age Recommendation: Age 13 and older
Age Range: Grades 6-8 (Ages 11-13) Grades 9-12 (Age 14 and older)
Format: Novel
Subjects: Activism and Resistance Consumerism Dystopias School Social Media Speculative Fiction

Publishers: Balzer + Bray, HarperCollins
Publish Year: 2010
Pages: 296
ISBN: 9780061802089
CCBC Location: Fiction, Mariz

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